How La Fire’s destruction will change Grammys this year

The week up to the Grammy Awards is typically a star -studded seven days.

It’s packed with exclusive parties that draw some of the music’s top talents from across the globe – producers, singers, agents and musicians – all to the episent in the Los Angeles entertainment industry.

But almost all this is non-existent this year. Even the Hallmark Rowdy after-parties have been canceled.

There were questions about whether the Grammys ceremony, “Oscars for Music”, would even continue as planned on Sunday after Los Angeles saw his most devastating fire disaster ever recorded – blowing, which was only fully switched off on Friday after that have burned for 24 days.

22 people are dead And more than 16,000 homes and businesses have been destroyed – with a whole Neighborhoods now Ash. Many artists and industry professionals are among those who lost homes, studios and equipment.

In the muted lead to the show, the efforts, usually set against parties, have been replaced by collection efforts. Showrunners say the ceremony will look different too.

The admission academy running the show said the show is needed more than ever. Trustees says the evening will serve as a charitable event to raise money and honor both the victims and the emergencies that risked their lives.

But it will look different than previous years.

Showrunners seek to beat the right tone in honor of the victims of the fire and show a defending Los Angeles who will endure. But there is concern about the optics of rich celebrities that emerge with smiles on a red blanket could come out as the tone deaf.

The Administration Academy CEO Harvey Mason Jr. said the show includes a reimaginated format, scaled back-back red rug and a more reflective tone.

He highlighted the financial impact and noted that thousands are dependent on Grammy-related work, especially in the service industry. He framed the event as a symbol of resilience and argued that cancellation would not benefit the city or the music industry.

“Cancellation, pushing, moving does not perform what we stand together,” argues Mr. Mason in a webcast. The show will be “unite and come together, honor music, but also use the power of music to heal, rebuild and provide services to people who need it”.

“I think this may be one of the most important Grammy weeks we’ve ever had.”

Mr. Mason told The New York Times that they consulted a number of public officials about whether to hold the event – including the city’s mayor and California’s governor Gavin Newsom – and whether it would prevent the fire response efforts.

“They strongly suggested that we continue to host the event,” he told the business. “Everyone said there is nothing good coming from postponement.”

But there are still concerns that the night will be a bad look for the music industry.

“In fact, I don’t think Grammys should happen,” Elyn Kazarian, a creative director in the music industry, told the BBC.

“It’s just very strange to me that there will be celebrities on a red blanket wearing expensive clothes while people in other parts of the city suffer and whose livelihood has been destroyed.”

Showrunners say fires will be a theme that runs through the ceremony and the city of Los Angeles will be the center.

Ben Winston, one of the three executors of the show, told The New York Times that the prices “will make LA a character at night to Grammys” and the show would pay tribute to the first respondents.

A big goal with the show will be fundraising for fire help efforts.

Just a few days before the show, another great music event in the city raised millions to rebuild endeavors. The FireAid concertThere were hosts in two LA arenas with more than two dozen musical actions, raised more than $ 60 million in ticket sales alone.

Grammys Runs in staggering eight hours and handing out 94 awardsthat recognizes everything from best pop album to best choir performance.

Beyoncé and Taylor Swift will both be present as they squared in the category Album of the Year for the first time since 2010 – which Swift won that year.

There will also be performances from Charli XCX, Sabrina Carpenter, Benson Boone, Shakira, Stevie Wonder, Teddy Swims and Raye – and an inn Memoriam Tribute to thriller manufacturer Quincy Jones.

This is not the first time a major disturbance has affected the music industry’s biggest evening.

By 2021, the show was postponed due to Covid-19 and was significantly changed to accommodate security protocols. It contained a socially distanced format without any live audience and accomplished performances in an intimate outdoor surrounding surroundings rather than the usual large arena production.

Artists had to adapt to a new way of promoting their music as they depended on digital platforms rather than personal Grammy Week events, either canceled or moved online.

“I didn’t necessarily want to compare the covid pandemic with what’s happening here,” Senior Music Writer for Variety, Steven J Horowitz, told the BBC. “Covid lasted so long and the effects were devastating for years. People had to cancel greater releases and everything switched to a digital space.”

He said fires are different.

“The industry has reacted in real time. It’s not as widespread as a worldwide pandemic, so people are a little more flexible with how to properly react and help those affected,” he said.

Artist Manager Dani Chavez told the BBC that Brande has affected many people working in the LAS music industry.

“I know several musicians who lost their equipment,” Chavez said. “I know stylists who work in music that lost their houses that had costumes and what not. I know musicians born and raised in LA who lost their house.”

There is also a ring effect in the industry on those who are not personally affected by fires.

The week of events before the show helps new musicians and allows them to break out in a crowded market – have time with top executives and those on larger record companies.

“Visibility is very important to artists,” Horowitz told the BBC.

“Say you are a best new artist -nominated that is relatively unknown to the public – to be on these platforms and at these parties is a really big look if you try to get your music out in front of the industry. It really does help.”

One of the most sought -after parties is Spotify’s event that honors the nominees of the best new artist of the year. It is half a party, half concert, with previously nominees showing their new music, and celebrities from all parts of the entertainment industry there to celebrate.

After fires, Spotify chose to cancel this year’s event.

“We have decided that the most effective approach cancels all our Grammy Week events, including our annual best new artist party, and redirects funds in support of efforts to reach local fans and charities,” Spotify’s global leader of music partnerships and audience Joe Hadley wrote in a message.

The music industry and Grammys are deeply rooted in Los Angeles, and although the city undergoes a devastating period, it has strengthened a sense of society, especially in the music industry.

“Even if people lost everything, they still have hope. And I think it is feeding what we want to see in the music industry in the future,” said Mr Horowitz. “People will not flee from Los Angeles because of this one thing. It will not prevent LA from being one of the most important nodes for music in the world.”